How to Track Traffic Sources in Shopify Without Google Analytics

AJ February 20, 2026 shopify

 Introduction

Google Analytics is powerful, but sometimes it’s unavailable, misconfigured, or delayed. The good news? Shopify provides built-in traffic and referrer reports that give you clear insights without any setup.

This is perfect for:

  • Beginners
  • Quick checks
  • Campaign validation
  • Backup analytics

Where to Find Traffic Reports

Go to:
Shopify Admin → Analytics → Reports

Open:

  • Sessions by referrer
  • Sessions by source
  • Sessions by location



What You Can Track

  • Direct traffic
  • Social media traffic
  • Search engines
  • Paid campaigns
  • Email marketing

Best Use Cases

  • Check Facebook ad traffic
  • Validate influencer campaigns
  • Track organic search growth
  • Monitor referral traffic

Limitations to Know

  • Less detailed than GA
  • No advanced funnels
  • No event tracking

But for quick insights, it works perfectly.

Internal Links

Final Thoughts

Shopify’s native analytics are more powerful than most users think. For fast decision-making, they’re often enough.

AJ

Posted by AJ

Hello Friends, I am web developer and I loved to learn new technologies. Now I think its a time to share my knowledge with others. So I started to writing a blog for those who just start learning Social engine. Social engine is CMS in which we create Social Networking based sites. When I was starting learning Social engine I found their is no tutorials available on Internet for beginners but I thankful to my seniors who helped me to learn this. That's why I think I need to write a simple and easy social engine coding blogs that will helps the others.

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