A practical guide for store owners and theme editors
Shopify has been steadily adding AI features to make store setup faster, and one of the most useful additions is the AI Generate Section feature inside the theme editor.
If you’ve ever stared at a blank section wondering what text to write, this feature is designed to help. In this post, I’ll explain what the AI Generate Section is, how it works, and how to use it correctly without losing control of your brand voice.
What is the AI Generate Section in Shopify?
The AI Generate Section is a built-in Shopify feature that helps you create content for theme sections such as:
- Hero banners
- Text sections
- Image + text blocks
- Product highlights
- Promotional sections
Instead of writing everything manually, Shopify’s AI suggests ready-to-use copy based on your store context.
This feature lives directly inside the theme customizer, so you don’t need any third-party apps.
Where to find the AI Generate option
To access it:
- Go to Shopify Admin
- Navigate to Online Store → Themes
- Click Customize
- Add or edit a section that supports text
- Look for the “Generate” or AI suggestion option near the text fields
Not all sections support AI yet, but Shopify is expanding this gradually.
How Shopify’s AI Generate Section works
Behind the scenes, Shopify’s AI looks at:
- Your store category
- Product titles and descriptions
- Existing page content
- Section type (hero, text block, feature section)
Using this context, it generates text that:
- Matches your industry
- Fits the section layout
- Uses simple, conversion-focused language
You can regenerate suggestions multiple times until you find something usable.
How to use it the right way (important)
The AI Generate Section works best as a starting point, not a final solution.
Recommended workflow:
- Generate the content
- Read it carefully
- Adjust tone to match your brand
- Replace generic phrases with real value
- Keep it concise
For example:
- Change “premium quality” to something specific
- Replace generic promises with real benefits
- Align wording with your brand voice
This keeps your site authentic and avoids content that feels automated.
What the AI Generate feature is good at
✅ Overcoming writer’s block
✅ Creating quick draft content
✅ Structuring headlines and subheadings
✅ Speeding up store setup
What it should NOT be used for
❌ Legal content (policies, terms)
❌ Technical product specifications
❌ SEO-critical long-form pages without editing
❌ Copy-pasting without review
Search engines and customers both value clarity and originality, so human editing still matters.
Does AI-generated content affect SEO?
By itself, no — but quality matters.
If you:
- Edit the content
- Make it relevant
- Avoid repetition
- Add real product details
Then AI-assisted content performs just as well as fully manual content.
The key is how you use it, not whether AI was involved.
Final thoughts
Shopify’s AI Generate Section feature is a helpful tool, especially for new stores or fast launches. It saves time, reduces friction, and gives you a solid starting point — but it works best when combined with human judgment.
Think of it as a copy assistant, not a replacement.
Used correctly, it can significantly speed up your design and content workflow.
){kind=link}
0 Comments